If you read our big announcement a couple of weeks’ ago you would know that Ilaria and I have booked a trip to Paris and Madrid. This is immensely exciting (and usually involves one of us messaging the other at least once a week with “WE ARE GOING TO PARIS!”), although somewhat financially daunting.

When I visited Paris two years’ ago, I remember thinking how expensive it was (which it is; not only to us poor exchange-rate beaten South Africans). So further to the financially daunting task of having enough moola for the trip, there is the fact that we are going to two of the most stylish cities in the world. One does not do the South African travel uniform of “takkies ‘n shorts” in Paris, daaaaaahling!

Which is why, I dragged Ilaria along to the Forever New Factory Shop a couple of weekends ago.

I’ll be honest – usually I hate having to sift through racks upon racks of clothing. I am not a person who ‘wins’ at sales; my brain struggles without order and neat displays. I also despise making an effort to get to a sale and find the sale is only 20% off! To me, a sale is 50% or more off, so I usually find factory stores a waste of my time. That said; I had heard good things about the Forever New Factory Shop so we drove off to the one situated in the World Wear centre, on Beyer’s Naude Drive.

While the factory shop is not as beautifully fitted as the Forever New stores in major shopping centres, the staff were very helpful in putting items aside while we browsed – we were both quite impressed with how much was actually available in the store.

I ended up buying these three beautiful pieces on the day, all of which will be packed in my luggage in approximately 42 day’s time (yes, I am counting!)

1. Shorter length lace top

I love lace, and I love ivory so this top is an excellent addition to my existing wardrobe. What makes the top for me is the slightly shorter length; it just touches my hips, floating over the waistband of jeans or a maxi skirt. I think I might be saving this for a night out in Madrid; its slightly romantic/bohemian vibe will be perfect for a night of tapas and sangria on Gran Via.


2. “Bardot” style navy/porcelain top

I may have a slight problem when it comes to Brenton stripes – I literally cannot get enough of a good striped top! It manages to look casual, but sophisticated at the same time. This buy differs slightly from my existing stripe collection, thanks to the off-the-shoulder style. I think this will pair beautifully with my lighter skinny jeans, my beloved lace sneakers and a classic trench coat for a perfect Parisian Spring afternoon.


3. Spotted blouse

This blouse is out of my ‘comfort zone’ as I usually wear something more fitted on top, but was drawn to it immediately due to the stunning pattern. It falls beautifully once on, and love that it can be worn in the evening with heels and statement necklace, or during the day paired down with jeans, flats and a blazer.


All in all – I spent just over R750 for all 3 items, which would have cost R1500 full price! I have already managed to wear all 3 already (I am the type of person who finds any excuse to wear something new), proving that they are great additions into my wardrobe. I love how flirty, fun and feminine each of my purchases are; and that I didn’t have to spend a fortune on them.


4 Comments on Forever New Factory Shop

  1. Zimkita
    March 12, 2015 at 9:22 am (6 years ago)

    There’s also a factory outlet in Woodmead…haven’t personally checked it out but a friend of mine bought a very pretty dress there for about 500 rants.

    And we know them Forever New dresses are trés expensive.

    • spruce
      March 12, 2015 at 2:56 pm (6 years ago)

      Ooh thanks for letting us know – we will be sure to pop by that one too! It was definitely worth the trip there, lots of dresses if you are looking for one of their gorgeous dresses!

  2. Kare
    January 23, 2017 at 1:47 pm (4 years ago)

    Hi! Do you have a catalogue or website with current stock?

    • spruce
      January 24, 2017 at 2:04 pm (4 years ago)

      Hi Kare, Thanks for getting in touch – unfortunately not. If you are based in the JHB area, our best suggestion is to give the shop a visit 🙂


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