Coricraft: New Fabric Collection

As avid believers that ‘style’ is not limited to what you wear – that it transcends right through to your home – we were so excited to be invited to the launch of Coricraft’s new fabric collection at their Kramerville store!

Ilaria mentioned it here, but in case you didn’t know: we both absolutely adore homeware. It is something that we put a lot of attention and passion towards in our own homes and we love to know what is available in the market. Coricraft stores in malls like Sandton and Rosebank are always a good stop on shopping days for their easy-going range of furniture and stunning accessories.

With their new concept store in Kramerville, however, Coricraft have just created a whole new meaning to homeware browsing! The store is designed with purpose-planned rooms with cute stories and characters attached to each room, meaning clients who struggle to create their own look and feel for a space can simply buy all the furniture and accessories staged together for a complete look. Even better is that Kramerville now sells stock off the floor – so unlike the traditional wait-for-production model Coricraft has followed – should you need a coffee table, you can walk out with a coffee table immediately!

At the launch day, we spent at least a good thirty minutes browsing the store (foregoing the delicious food on offer!). The upstairs area now even features a homeware section – beautiful linen and towels, a huge collection of ready made curtaining and an impressive mattress and bedding area.

The launch though was to introduce us to Coricraft’s new range of fabrics called the Fresco Collection.

One of the elements that we love about this brand is the fact that you can semi-customize your sofa in a range of different fabrics. Fabrics play such an important role in creating a specific mood and style in a space, so a new collection is always something to get excited about.

What really surprised us was how much bolder this Spanish inspired range appears to be compared to the base collection of fabrics available at Coricraft. The plain-coloured Solido range featured a very striking raspberry red that we both agreed would look fantastic on a feature chair, while the striped Carnival collection would add a touch of fun to any serious room. Ilaria’s eye was drawn to the distinctive Moroccan influence of the Patron pattern (obviouuuuuusly) and while the patterns offered in the Fresco Linen (made up of 80% cotton and 20% linen) range are so different, we were most impressed with the extended range of fabrics in the more traditional Coricraft colours (sand, stone etc), such as the Jozi fabric which would look fantastic on any one of the couch designs available. The new collection of fabrics from Coricraft also pass stringent fabric standards and they can be used on both fully upholstered couches as well as slip cover couches.

In our opinion, Coricraft still offers the best value for money couches in the market and this extended fabric collection makes it even easier to find something suited to one’s lifestyle needs and wants. 

We also need to hand it to the accessories department of Coricraft: we spotted some beautiful mirrors, scatters and vases around the store that day (had we had our partner’s credit cards with us there might have been some serious shopping) that would “work” in our respective homes!

In fact, when Coricraft’s PR agent, Jo asked to select a few pieces for the Coricraft newsletter it became quite tough to narrow down the items we would include 🙂

If you have not yet popped into the Kramerville concept store you definitely should make a plan to do so soon – especially if you are in the market for some new homeware! Thanks for a great morning Coricraft 😉