ASCO Fragrance Launch SS 2016 | Ilaria’s Favourites

I was lucky enough to attend my first fragrance launch recently, courtesy of ASCO, and my word, was it a sensory overload (in the best way possible)! From the incredible array of fragrances and the sensual campaign models to the delicious and decadent food, it was a day to remember! And we all have something to look forward to this Spring/Summer – the fragrances launching in the next few months are exquisite and there is most definately something to suit every individual taste.

Our day started at the Smelt Glass Studio in Norwood. Ummm – this is a pretty underrated little spot, and one which I would highly recommend in order to witness the intricate and labour intensive process of making beautiful glass features. This venue aligned itself perfectly to the first fragrance launch of the day – Missoni, and it’s exquisite Murano-glass inspired bottle which seems to be just the right casing for this punchy, floral and womanly scent for summer days. We were taken through the mesmerising process of replicating the multi-coloured bottle – it makes one realise and appreciate just how much work goes into something that we consider small or insignignificant.

We then moved on to Fine Living in Parkmore where we were introduced to all the other fragrances soon to hit the retail shelves. Christmas list made easy!

Instead of going through each fragrance, I will give you my favourite picks of the day; from both the women’s and men’s categories.

Women: (I can’t only choose one)

Chloe’s ‘Love Story’ Eau de Parfum was my absolute best on the day – the fragrance and bottle are both inspired by Parisian romance –  it is clean, fresh and lightly floral with the perfect amount of sweetness. It is infused with its signature orange blossom scent with hints of jasmine and in my mind, is effortlessly beautiful. It pairs perfectly with warmer weather as it is light and wearable daily.

Calvin Klein’s Euphoria is magnificent, and the more I wear it, the more I fall in love with its addictive, almost oriental, scent. I personally prefer lighter perfumes, and this encompasses everything I love about a fragrance. It is clean, fresh and crisp but beautifully seductive at the same time. The scent does not over-power you, yet I find it lasting well on my skin throughout the day. It helps that the bottle is ridiculously good looking too! (The upcoming CK Euphoria launch is focused around ‘Deep Euphoria’ which is in the same bottle, just an aubergine colour. It is a slightly heavier and more provocative scent – perfect for the evenings, although my favourite is the original Euphoria.)

Men:

Tabac has extended its range, and the Gentle Men’s Care line is coming in hot! Including a fragrance (Eau De Toilette) as well as eight other grooming products, it is the epitome of cool, sophisticated and fresh and encompasses everything a well-groomed, modern day gentleman should be. The rose-gold and grey packaging is an ideal casing to this dynamic fragrance and as a whole, the line stood out for me on the day. I think this will fly off the shelves – ladies, this is a great gift idea for the men in your lives!

I was spoilt with a gorgeous gift of some of the fragrances from the day; but unfortunately between Sam and I, we will never be able to get through them all.  So we decided that it would be a much nicer option to spoil a reader with two stunning fragrances; as a thank you for being a loyal reader of Spruce. The two perfumes up for grabs are:

• Kenzo Jeu D’Amour l’Elixir – this brand new fragrance is a limited edition Eau de Parfum Intense. It is deep, sensual and magnetic with hints of mandarine, blackberry and middle notes of jasmine and tuberose. The mysterious dark red fuchsia twisted glass bottle is the perfect housing for such a decadent scent. 

• Marc Jacobs Decadence – the casing alone is enough to drool over; it is inspired by one of Marc Jacob’s iconic handbags. If you are after a bold, opulent and glamorous scent, this one is for you! It is infused with hints of Italian plum, Bulgarian rose and liquid amber – a sensual, woody and feminine fragrance which oozes indulgence. 

If you would like to stand a chance to win the brand new Kenzo Jeu D’Amour l’Elixir (50ml) and the stunning Marc Jacobs Decadence (50ml), make sure to do the following:

• Share this post and tag us on Facebook or Twitter (you have to be following us already to qualify)
• Subscribe (if you haven’t already) to our blog by clicking here
• Complete the below quiz

We will announce the lucky winner on the 7th September, so you have a week to make sure we have your entires! 

A big thank you to ASCO for putting such a beautiful launch together, we are so glad to have been a part of it. 

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